through direct marketing. We only carry out these

processing activities based on your consent.

PRIVACY NOTICE AND GENERAL CONSENT

• To send you offers, recommendations and

FORM

promotions. We process your usage profile to send

you customized offers and promotions through your

Cignal TV, Inc. (“Cignal TV”) respects your fundamental

contact details using channels such as SMS, voice

right to privacy and we commit to take great care in

calls, and e-mail. This includes location-based offers

safeguarding your personal data. Throughout your use of

that are exclusively available in areas that you may

our services, we collect and maintain some basic

frequent.

information about you. In accordance with applicable

• To elaborate your usage profile. We may also collect

personal information about you from third-party

privacy laws, we share with you the general principles that

sources such as our subsidiaries, affiliates, and

govern how we collect, use, and share your personal

business partners, to whom you have also given your

data, as well as our privacy practices.

consent for them to share your information with us. We

create this enhanced usage profile about you solely to

Why we collect your personal data

get a deeper understanding of your preferences so that

When we process your personal data, we do so under the

we can send you even better targeted product

following legal bases and for the purposes set out below:

recommendations, special offers, and promotions.

A. We process your personal data to perform our

D. We process your personal data to comply with legal

obligations under contract with you.

requirements.

• To assist public authorities. We generate statistical

• To create and nurture a relationship with you, so

insights based on your usage of our network and

that we can continuously provide you with our services.

facilities to assist public authorities in planning for

For example, when you apply for our products and

healthcare, disaster management, and other similar

services, we collect personal data about you that will

initiatives meant for public benefit. When we can, we

allow us to validate your identity and credit history for

aggregate and anonymize this information so that you

purposes of billing and collection of fees for the

are never identified as an individual.

products and services that you avail from us.

• To comply with legal requirements. We run credit

B. We process your personal data based on our

scoring programs and initiatives, including but not

legitimate interest to function effectively as a

limited to, providing information to the Credit

business, but we only do so when your interests and

Information Corporation in accordance to Republic Act

fundamental rights or freedoms do not override our

No. 9501 and the Credit Information System Act. We

legitimate interest.

may also perform other required personal data

•

To continuously improve our business and

processing or disclosure to meet other relevant legal

operations. For example, we analyze your use of our

and regulatory requirements.

products and services to help us manage your

When we disclose your personal data

account, provide customer care activities, investigate

In some instances, we may be required to disclose your

and resolve your service-related requests and

personal data to our agents, subsidiaries, affiliates,

concerns, monitor the quality and security of our

business partners and other third-party agencies and

technology, train our staff, and plan for future growth.

service providers as part of our regular business

We do this so that we can continue to provide you with

the best experience for the products and services that

operations and for the provision of our products and

you avail from us.

services.

•

To continuously improve our products and

services. We collect, use, process, and analyze your

This means we might share your information with:

use of our products and services so that we can

•

Our service providers, contractors, and

understand how to improve them for your benefit. Our

professional advisers who help us provide our

analysis may include some sensitive information about

products and services. This includes partner

your usage, such as your historical locational

companies, organizations, or agencies, and their sub-

information which we determine based on an analysis

contractors. For example: sales dealers, distributors

of the places where you may have used our products

and installation contractors, our couriers for bill

and services. In all cases, we ensure to aggregate and

delivery and our customer contact centers for our pre-

anonymize this information so that you are never

and post-sales hotline operations;

identified as an individual.

•

Our subsidiaries and affiliates with whom you have

•

To understand your needs and preferences so that

also signed-up with. We do so only for the

we can serve you better. We process data to

improvement of each other’s legitimate business and

determine your usage profile by maintaining a record

operations. For example: we share information with

of the products and services that you avail from us, and

each other about your usage profile so that we can

by analyzing other activities such as when you

create new offers that bundle our products and

participate in our market research initiatives, when you

services into a single subscription;

visit and transact in our stores, and when you visit and

•

Other companies to whom you have also given

use our websites and mobile apps such as

consent for us to share your information with. For

www.cignal.tv and www.cignalplay.com. We do so in

example, when you sign-up for products and services

order to gain a better insight about the kinds of offers

offered by other companies, they may request for

that would be relevant to your preferences.

information from us in order for them to validate your

•

To manage the security of our business

identity; and

operations. We may process your personal data to

conduct IT security operations, to manage our assets,

•

Law enforcement and government agencies, but

to ensure your fair use of our products and services,

only when required by laws and regulations and other

and for business continuity, disaster recovery, and

lawful orders and processes.

audit purposes.

In these cases, we ensure that your personal data is

C. We process your personal data as you avail of our

products and services so that we may be able to create and

disclosed on a confidential basis, through secure

offer better products and services for you, including

channels, and only in compliance with applicable privacy

laws and regulations. We will never share, rent, or sell

through the contact details provided below. Please note

your personal data to third parties outside of Cignal TV,

that this will not affect the lawfulness of the processing

except in special circumstances where you may have

that was carried out before you withdrew your consent or

given your consent for, and as described in this

Cignal TV’s right to continue parts of the processing

statement.

based on other legal bases than your consent. If,

however, we have not provided you with another legal

For a list of our partners, please visit

basis justifying the processing of your personal data in

https://cignal.tv/territorypartners.

this privacy statement, we will stop the processing and

delete your personal data.

How we protect your personal data

The integrity, confidentiality, and security of your personal

In some instances, we may request for supporting

data are important to us. That’s why we strictly enforce

documents or proof before we effect any requested

our privacy statement within Cignal TV and have

changes to your personal data.

implemented technical, organizational, and physical

security measures that are designed to protect your

If, despite our commitment and efforts to protect your

information from unauthorized or fraudulent access,

personal data, you believe that your data privacy rights

alteration, disclosure, misuse, and other unlawful

have been violated, we encourage and welcome

activities. These are also designed to protect your

individuals to come to Cignal TV first to seek resolution of

information from other natural and human dangers.

any complaint. You have the right at all times to register a

We also put in effect the following safeguards:

complaint directly with the National Privacy Commission

• We keep and protect your information using a secured

or to make a claim against us with a competent court

server behind a firewall, encryption and security

(either in the country where you live, the country where

controls;

you work or the country where you deem that data privacy

• We keep your information only for as long as necessary

law has been infringed).

for us to (a) provide the products and services that you

Cignal TV Data Privacy Office

avail from us, (b) for our legitimate business purposes,

5^th Floor Launchpad, Reliance corner Sheridan Streets,

Barangay Highway Hills, Mandaluyong City, 1554

cases that will require the exercise or defense of legal

dpoffice@cignaltv.com.ph

claims, and for a maximum retention period of ten (10)

years from your service's permanent deactivation;

• We restrict access to your information only to qualified

SPECIFIC CONSENT FORM

and authorized personnel who are trained to handle

your information with strict confidentiality;

There are additional ways that we may process your

• We undergo regular audits and rigorous testing of our

personal data. These are completely optional, and we

infrastructure’s security protocols to ensure your

commit only to proceed with activities that you specifically

information is always protected;

allow us to do (check all those that apply):

• We promptly notify you and the National Privacy

Commission, when sensitive personal data that may,

under the circumstances, be used to enable identity

 Create a personal profile about you. We

fraud are reasonably believed to have been acquired

analyze data about you, such as the websites and

by an unauthorized person; and

apps that you may visit and use and your

• We let you update your information securely to keep

locational information

(historical and real-time

our records accurate.

location), to get a deeper understanding of your

What your choices are

personal needs and interests. We create this

personal profile about you so that we can send

The Data Privacy Act gives you certain rights to your

you

even

better

targeted

product

personal data. Subject to exceptions under the law, you

recommendations,

special

offers,

and

are entitled to request:

promotions.

• Access to the personal data we process about you;

• Rectification of your personal data if it is found to be

 Send you offers and promotions from our

outdated, inaccurate, or incomplete;

sister companies and affiliates. This will allow

• Erasure of your personal data in cases where it is no

longer needed to achieve the legitimate purpose of its

our sister companies and affiliates to send you

processing;

information about their special offers and

• Restriction of processing of your personal data in

promotions through direct marketing channels

limited circumstances;

such as SMS, voice calls, and e-mail.

• Portability of your personal data so that you may

receive a copy thereof or that we transmit the same to

another company on your behalf.

ACKNOWLEDGMENT

You moreover have a right to object to the processing of

I have read and understood this Privacy Notice and I

your personal data, such as in cases when we process

consent to the processing of my personal data as set forth

your personal data for purposes related to direct

above.

marketing.

_______________________________

Signature over printed name

To the extent that the processing of your personal data is

based on your consent, you have the right to withdraw

such consent, exercise the foregoing rights, or otherwise

________________________

manage your privacy preferences by (a) logging in your

Date

account portal located at our website (b) contacting our

customer service representatives through email or

telephone, or